First Choice Power

First Choice Power is a Texas power company dedicated to its customers for over 70 years. Acquired by Direct Energy in 2011, the company boasts low rates, freedom of choice, and friendly vibes. Their goal is to make electricity affordable and convenient for all Texans. With its primary office in Irving, Texas, First Choice Power is committed to providing customers with products and services in ways that improve the quality of everyday home and business life.

With 127 employees, First Choice Power serves customers across many of Texas’s largest metropolitan areas. The company offers a variety of energy plans to fit customers’ needs, including prepaid, fixed-rate, no-deposit options. First Choice Power makes choosing an affordable electricity plan simple and easy by putting their customers’ needs first. Their low competitive rates, friendly service, and convenient payment options are just some of the ways First Choice Power stands out from the rest.

First Choice Power is committed to giving back to the Texas community through its Food First hunger initiative, Reduce Your Use Grants, and Classroom Energy Innovation Grants, a program for which teachers submit proposals for energy-related projects.

In addition to low electricity rates, customers rave for First Choice Power including their convenient 24/7 online account management tools, reliable service, and fixed-term electricity plans with practical ways to lower their bills each month. They offer prepaid plans that let customers pay for electricity on their terms in the amounts that make sense for their life. First Choice Power’s plans include up to 20 percent renewable energy. 

First Choice Power offers variable, fixed-rate, and prepaid plans. In addition to a month-to-month electricity plan with no long-term contract or early termination fees, the company has prepaid plans with month-to-month flexibility. Customers can also choose from their green plans with100% renewable energy, generated from Texas wind and sun.

Find Electricity Plans